Milka "First tastes" by Buzzman

Some foods just don't taste so great first time round but most would agree that's not a common issue when it comes to chocolate.

In "First tastes", Milka compares the facial expressions of people trying oysters, lemons and chillies with a little girl's response to her first bite of chocolate.

Unsurprisingly, she seems a lot happier about her experience than the rest of the cast.

The digital campaign is running across Europe from 30 January.

Credits

Marketing director, Milka
Brand equity manager, Milka
Brand activation manager
Agency
CEO and executive creative director
Vice president
Associate director
Creative directors
Artistic directors
Head of accounts
Account executive
Strategic planner
Head of social media
Social media creative director
Head of communication & PR
Communication & PR manager
Head of TV production
TV production
Production
Sound production
Director
Production director
Post Production
NOD