AdvertiserMilka and Mondelēz
AgencyWieden & Kennedy Amsterdam
SectorFood and Drink and Confectionery
Milka's tale is set in an idyllic, fictional alpine town, where the townsfolk come together to save one father's job at a lost-and-found counter.
The campaign is part of an exclusive partnership with Alibaba, through which Chinese consumers will be able to buy Milka products and watch the ad.
Capitalising on the brand's Swiss roots, the ad pulls out all the stops, including snow-topped mountains, moustachioed locals and a young female lead, reminiscent of the protagonist in the Heidi novels.