Milka "Lost and found" by Wieden & Kennedy Amsterdam

Milka's tale is set in an idyllic, fictional alpine town, where the townsfolk come together to save one father's job at a lost-and-found counter.

The campaign is part of an exclusive partnership with Alibaba, through which Chinese consumers will be able to buy Milka products and watch the ad.

Capitalising on the brand's Swiss roots, the ad pulls out all the stops, including snow-topped mountains, moustachioed locals and a young female lead, reminiscent of the protagonist in the Heidi novels.


Vice-president marketing communication and brand equity, global chocolate category
Global Milka equity director
Senior manager brand equity global chocolate
Director chocolate marketing APAC
Marketing director, China chocolate category
Category manger, Milka China
Executive creative directors
Creative directors
Art director
Production company

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