Milka "tenderness is inside" by Wieden & Kennedy Amsterdam

What has Wieden & Kennedy Amsterdam been up to since winning Milka's global advertising business from Crispin Porter & Bogusky London in March?

Imagining a postcard-perfect Alpine village called Lilaberg, where Milka is made and everything is quaint and wonderful, that’s what. The TV ads, which will run around the world (but not in the UK), mark the first campaign that unites the brand's biscuit and chocolate products under a single identity. Each spot tells a heartwarming vignette from Lilaberg – for instance, a strongman in a travelling fair helping a boy regain his confidence. The work was written by Scott Smith, art directed by Jordi Luna and directed by Vesa Manninen through Hobby Film.

 

Credits

Executive creative directors
Creative directors
Art director
Copywriter
Head of broadcast production
Executive producer
Head of planning
Group account director
Account director
Account manager (TV)
Account manager (print)
Studio artist
Project manager
Business affairs
Production company
Director
Director of photography
Executive producer
Editing
Audio post
Sound designer/mixer
Post-production
MPC
Lead 2D artists
Lead 3D artist
Colourist
Producer
Photographer

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE