Milka "tenderness is inside" by Wieden & Kennedy Amsterdam

What has Wieden & Kennedy Amsterdam been up to since winning Milka's global advertising business from Crispin Porter & Bogusky London in March?

Imagining a postcard-perfect Alpine village called Lilaberg, where Milka is made and everything is quaint and wonderful, that’s what. The TV ads, which will run around the world (but not in the UK), mark the first campaign that unites the brand's biscuit and chocolate products under a single identity. Each spot tells a heartwarming vignette from Lilaberg – for instance, a strongman in a travelling fair helping a boy regain his confidence. The work was written by Scott Smith, art directed by Jordi Luna and directed by Vesa Manninen through Hobby Film.



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