Milky Bar 'ungrow up' by Santo

Nestle has launched a campaign to promote its new product, the Milky Bar Raisin and Biscuit Bar, which is aimed at adults.

The "Ungrow up" campaign, created by Santo, is led by a spot featuring adults wearing the iconic glasses and hat associated with the Milky Bar kid and singing the famous song ‘The Milky Bar kid is strong and tough’.

The campaign is supported by outdoor and digital activity in which members of the public can upload their own audition online in the hope of being part of the next campaign.