Mind "Heroes" by McCann Enterprise

Mental health charity Mind has launched an integrated campaign by McCann Enterprise.

Raising awareness of its Blue Light programme of mental health support for emergency responders, the work spans TV, radio, OOH and social media, as well as video on demand.

It features a 40-second film directed by Luke & Joseph through Unit9. The campaign was written by Gavin Breyer and art directed by Michael Blakey at the agency.

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