Mindshare appoints Jed Hallam as head of social strategy

Mindshare UK has appointed Jed Hallam, the former social director at VCCP, to lead the development of social strategies across the WPP agency's roster of clients.

Jed Hallam: becomes head of social strategy at Mindshare
Jed Hallam: becomes head of social strategy at Mindshare

Hallam’s arrival follows the quiet exit last month of Mindshare’s head of social, Paul Armstrong, who left the agency after two years.

In his new role, said to not be a direct replacement for Armstrong, Hallam will work with the strategy and planning teams to ensure social is integrated throughout and will provide thought leadership.

He will report to chief strategy officer, Matt Andrews, who said he would be "instrumental in ensuring we continue to deliver progressive media strategies for our clients".

Hallam joins Mindshare from VCCP Partnership, where he has led the social strategy for clients that include O2, More TH>N and Unilever Food Solutions, as well as working within the team responsible for Compare the Market.

Prior to VCCP, Hallam spent three years at Wolfstar, rising to head of innovation and launching Wolfstar Labs.

He has also written the book 'The Social Media Manifesto' (Palgrave Macmillan, Dec 2012).


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content