MindShare hires APL man in Unilever push

MindShare has hired the former UK planning director of CIA Medianetwork, Nick Kelvin, to drive its Unilever business around the world as the media network beds down around dollars 700 million of new Unilever business and prepares to pitch for the dollars 515 million account in the US.

MindShare has hired the former UK planning director of CIA

Medianetwork, Nick Kelvin, to drive its Unilever business around the

world as the media network beds down around dollars 700 million of new

Unilever business and prepares to pitch for the dollars 515 million

account in the US.



Kelvin is expected to join the WPP-owned media network early in the new

year, taking the title of Unilever Worldwide managing partner.



This is a new role for MindShare and follows a handful of Unilever wins

in key markets.



Dominic Proctor, the chief operating officer of MindShare Worldwide,

said: ’We keenly want to grow our relationship with Unilever - Nick’s

job is to ensure we have that opportunity.’



Kelvin joins from Ammirati Puris Lintas in Asia, where he was chief

media officer, but his CV includes the stint at CIA Medianetwork in the

UK and a spell as managing director of the now-defunct WM Media.



He said there were three reasons why he wanted the MindShare job: ’The

agency, the client and the people.’



MindShare is now lining up against Omnicom’s Creative Media operation,

and Interpublic Group’s Western Initiative Media Worldwide and Universal

McCann shops for the review of Unilever’s US media buying.