Mindshare hires ZenithOptimedia's Barry Lee to run global digital team

Mindshare has hired Barry Lee, the managing director at the ZenithOptimedia performance marketing agency Performics, to lead the Mindshare Worldwide Central Team Integrated Digital Hub.

Barry Lee: to head the Mindshare Worldwide Central Team Integrated Digital Hub
Barry Lee: to head the Mindshare Worldwide Central Team Integrated Digital Hub

In his new role, Lee will look after the development of the WPP agency’s Integrated Digital Hub, which provides integrated digital services including search, social, SEO and programmatic planning, buying and strategy to global clients such as Unilever.

Lee was the managing director of Performics UK from February 2012, and led a team of 100 working with clients including Aviva, HP, Mercedes, Next, O2 and the Royal Bank of Scotland.

He was previously the head of digital at ZenithOptimedia.

Marco Rimini, the chief executive of Mindshare Worldwide Central Team, said: "More and more global clients want central digital content distribution through all channels, Barry’s arrival will help us perfect this offer for our clients."

ZenithOptimedia hired Possible's managing director, Jon King, as managing director of Performics UK in July.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content