MindShare has won the planning task for Nestle Rowntree’s Quality
Street, Aero and Toffee Crisp brands.
The confectionery giant, which spent pounds 17 million on advertising
last year, centralised the planning contract into MindShare without a
The agency already handles strategic planning for the Nestle brands
handled by its sister creative agency J. Walter Thompson, but MindShare
now takes on the extra business from clients handled by Lowe Lintas &
Partners and Roose & Partners.
MindShare said the new billings were worth pounds 20 million on top of
the pounds 25 million-worth of Nestle accounts it already handles.
MindShare’s Nestle team comprises business director Nick Ashley, account
director John Forsyth, account director Simon Beilby and account
managers Anna Brown and Catherine Gillibrand.
Bill Barker, a managing partner at MindShare, said: ’The client has
bought into the array of services we have here, from a large interactive
arm to sponsorship and market modelling.’
He said Nestle’s adspend was on an upward curve - it increased by more
than 10 per cent in 1999 and a similar burst of activity is expected
this year. ’We will be putting a lot more emphasis on smart targeting,’