MindShare’s marketing director and head of new business, Janine
Abrahams, has left the media agency without a job to go to.
Simon Rees, MindShare’s managing director, said Abrahams had quit a
fortnight ago, but refused to confirm that he was looking for a new
He said: ’I’m working through what to do next. New business and
marketing are an important part of this company and we will be handling
it a different way. The marketing side is my responsibility and, if
anything, I will up the ante on it.’
Sean Beynon, MindShare’s marketing manager, will now take responsibility
for new business.
Abrahams was heavily involved in the launch of MindShare, which was born
out of the merger of J. Walter Thompson’s and Ogilvy & Mather’s media
divisions. Abrahams joined JWT as a graduate trainee, and was group
media director on Nestle before her appointment as marketing director in
This year a number of senior staff have left MindShare, including Bill
Kinlay, its commercial director, who set up MindShare in Ireland; the
press director, Paul Mukherjee, who joined Wieden & Kennedy in
Amsterdam; and Steve Cleak, the agency’s worldwide account director for
Unilever, who quit in May to head Initiative Media’s international media
Abrahams was unavailable for comment as Campaign went to press.