MindShare offers marketing position to Janine Abrahams

MindShare has created the role of marketing director as it prepares to open its doors at the beginning of next year, with the appointment of Janine Abrahams, group media director on Nestle.

MindShare has created the role of marketing director as it prepares

to open its doors at the beginning of next year, with the appointment of

Janine Abrahams, group media director on Nestle.



Abrahams, who has been with J. Walter Thompson since 1983, will be

responsible for shaping and raising MindShare’s profile as well as

aggressively pursuing new business. Reporting to her will be Sean

Beynon, the marketing manager of JWT, who has been appointed business

development manager.



Mandy Pooler, the managing director of MindShare, said: ’Janine has got

the media context but has this wonderful creative and lateral approach

to life. She will be in charge of corporate identity, PR and all the

marketing efforts.’ She added that the appointment of both a marketing

director and new-business manager was unusual in media but underlined

the shop’s commitment to an aggressive new-business stance.



Bill Barker, the head of broadcast at JWT, is to take over Abrahams’

role as account director on Nestle.



Pooler denied that this appointment was a step down. ’It’s one of the

big three accounts and it’s an extension of his management skills. I

want to broaden him out from TV because he’s more than capable.’



MindShare has yet to announce a new broadcast director, but it is

understood that Pooler is still looking at the possibility of splitting

TV and radio into separate group head roles.



Bill Kinlay, director of the Network, is likely to become commercial

director of MindShare.



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