MindShare - Britvic, PepsiCo and Mattel’s media agency - has
swelled its television buying department by taking on nine new
Andy Zonfillo, the company’s TV buying director, has poached Grant Mizen
from rival agency MBS Media to oversee the centralised Britvic Pepsi
business, which it picked up last September.
Britvic has the UK distribution rights for PepsiCo’s drinks and spends
around pounds 18 million on TV advertising for its soft drink brands
which include Pepsi, Diet Pepsi and Pepsi Max as well as Britvic Fruit
Juices, Seven-Up and R Whites Lemonade.
In addition, Zonfillo has taken on Carolyn Soning to run the pounds 10
million Mattel UK account, which encompasses Fisher-Price and Tyco Toys
Soning has just returned to MindShare after taking maternity leave. She
will report to Zonfillo’s right-hand TV man, the agency’s broadcast
planning director Edward Lloyd-Barnes.
The remaining seven additions to the TV buying team are graduate
MindShare came third in Campaign’s new-business league, published last
week, having achieved a net gain of pounds 50.5 million in new accounts