MindShare recruits Tony Read for head business media job

MindShare is broadening its client services offering with the appointment of Tony Read to take on the newly created role of head of business-to-business media.

MindShare is broadening its client services offering with the

appointment of Tony Read to take on the newly created role of head of

business-to-business media.



Read will be responsible for building up a business-to-business division

through MindShare’s existing client base, as well as by generating new

clients. Once the department has been built up, it is hoped that the

majority of revenue will come from clients outside the agency base.



Simon Rees, managing director of MindShare, said: ’As businesses

continue to spend more on the internet, this role is not just about

traditional media but also covers e-commerce. Tony’s job will be to help

our clients communicate with other businesses in the most efficient

way.’



Read was managing director for Carat Business until April last year.



He left to join the IT media agency, David Wood & Associates, as

managing director but quit after five months after differences over the

company’s direction.



Read said: ’Our aim to offer specialist business-to-business media

services is a logical extension of the way MindShare works, which is to

secure an advantage across all areas and achieve that through areas of

speciality.’



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