MindShare rejigs management to provide one-stop media shop

MindShare is relaunching with a new management line-up and an operational structure which brings it closer to its pre-launch positioning as a media company able to advise clients on the total marketing and communications process.

MindShare is relaunching with a new management line-up and an

operational structure which brings it closer to its pre-launch

positioning as a media company able to advise clients on the total

marketing and communications process.



MindShare’s managing director, Simon Rees, has promoted Kevin Razvi,

formerly a managing partner at MindShare, to the newly created post of

deputy managing director. Razvi will retain responsibility for the

Kellogg account but will also take on the task of helping run the agency

alongside Rees.



At the same time, Simon Francis, who joined MindShare from Leo Burnett

last autumn, has been promoted to the new post of strategic planning

director.



Francis will take a pivotal role in driving MindShare’s brand and

consumer understanding and providing a link into WPP’s Brandz research

system for testing consumer loyalty as well as developing brands.



Adam Crow, a business director at MindShare, is being promoted to press

buying director. He will replace Paul Mukherjee, who is leaving the

agency to join Wieden & Kennedy in Amsterdam (Campaign, 26

February).



The changes are the latest in a series of manoeuvres by Rees designed to

put the agency back on track. Rees, who took up his managing director

role in January after almost a year on gardening leave from Carat, where

he was deputy managing director, explained: ’This is a relaunch for

MindShare. I saw the need to get greater organisation and a structure

which will bring us closer to our original proposition.’



The idea is to capitalise on the resources of MindShare’s parent, WPP,

to offer advertisers advice on everything from brand insight and

strategic planning to execution and evaluation.



The latest changes follow the appointments of Andy Zonfrillo as

MindShare’s broadcast director and Edward Lloyd Barnes as broadcast

planning director.



Rees said the new management structure was the first step in MindShare’s

development. ’We needed to do this to move forward. Next will come

training, the empowerment of our people and ensuring that our clients

see the benefit of what we’re doing.’



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