MindShare secures Nestle’s centralised media planning job

Nestle Rowntree is moving its strategic media planning account out of its creative agencies, Lowe Lintas & Partners and Roose & Partners, and is centralising the business into MindShare. The news breaks just as Lowe Lintas looks to recreate its in-house media planning department.

Nestle Rowntree is moving its strategic media planning account out

of its creative agencies, Lowe Lintas & Partners and Roose & Partners,

and is centralising the business into MindShare. The news breaks just as

Lowe Lintas looks to recreate its in-house media planning

department.



Nestle Rowntree spent more than pounds 17 million on advertising last

year.



MindShare already handles the media planning for those Nestle Rowntree

brands held by its sister creative agency, J. Walter Thompson. MindShare

was appointed to the centralised task without a pitch and takes on

responsibility for brands including Quality Street, Aero, and Toffee

Crisp.



Separately, Lowe Lintas is looking to appoint an in-house media planner

to head a rejuvenated planning function and has been talking to senior

industry players. The decision will not affect its sister media agency,

Western, in the short term, but will see Lowes trying to secure the

media planning accounts for business it holds creatively.



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