MindShare is continuing its management restructure with the
appointment of Simeon Duckworth as the managing partner of its
specialist consultancy and econometric division, MindShare ATG (Advanced
Duckworth was previously a senior economist at MindShare's sister WPP
agency, Ogilvy & Mather. He will report to Simon Francis, the director
of futures at MindShare, and will work alongside Alan Wilson, who is
also a managing partner at MindShare ATG.
Francis said: 'The decision to hire Simeon reflects the emphasis we and
our clients place on delivering the maximum return on communications
investment and deepens the offering of our communications
Duckworth will work with MindShare's clients developing econometric
models as well as helping with their business planning issues.
MindShare has also promoted Andrew Lord, who was new-business director,
to managing partner, head of marketing and new business. Before joining
MindShare three years ago, he was a business director at J. Walter
MindShare announced the reshuffle following the departure of the chief
executive, Mandy Pooler, into a part-time research role within WPP.