In a surprise move, Lufthansa has handed its global planning and
buying brief to MindShare Worldwide.
Kirk McPherson, MindShare Worldwide new-business director, is
responsible for the account and is expected to line up a team to work on
the business shortly.
The incumbent in the UK was The Media Edge, with buying handled by Media
Planning. The Media Edge is expected to hand over the account in
Lufthansa spent pounds 477,000 on media in the UK from March 1999 to
March 2000, (AC Nielsen MMS), all of which went on press.
McPherson joined MindShare in January from Carat International and
reports to Dominic Proctor, worldwide chief operating officer.
Tania Scotland, media strategist at The Media Edge, said her team was
coming to the end of its campaign for Lufthansa. The airline spent its
budget on magazines and advertising around Expo 2000 in Hanover.
McCann-Erickson Worldwide has taken over the pounds 20 million creative
account from Springer & Jacoby London and Young & Rubicam Frankfurt.
Sources say McCanns expected the media account to be handed to its
sister shop Universal McCann.
Springer & Jacoby was responsible for a multi-million-pound press
campaign last year that featured Pele and Sophia Loren. The ads were
placed in style magazines and general interest titles.
The airline has been on the hunt for an agency to run an international
campaign since February. Springer & Jacoby declined to repitch for the