- MindShare Worldwide will this Thursday unveil its 'next generation' website, www.mindshareworld.com.
Primarily developed as a marketing, communications and information resource, it allows visitors to subscribe to an e-mail alert service and contains media opinion pieces, announcements and news stories from MindShare's offices around the world.
The site also carries case studies and information on specialist groups. Each of MindShare's offices has its own section for nationally relevant information.
The website is part of a larger communications strategy that includes Mpower, a media information and research intranet for MindShare's expanding worldwide network, and customised client extranets.
Dominic Proctor, MindShare Worldwide's chief operating officer, said: "This is one of a number of initiatives designed to encourage even closer collaboration between MindShare people, WPP Group companies, and our clients. This site allows us to work as a truly consistent global network."
Using simple navigation and striking design, the site incorporates real-time publishing. It is managed by Clare Yarwood, MindShare's in-house editor for both mindshareworld.com and Mpower.
The site was produced by the London based production agency, Deepend.