MindShare Worldwide has lured Mark Proudfoot, MediaCom’s
international strategic planning director, to become a managing
Proudfoot, who starts this week, replaces Darren Fawcett, who has
emigrated to Australia. His appointment brings the total of worldwide
managing partners to six.
As well as working across a number of MindShare’s global clients, which
include IBM and Ford, Proudfoot will have responsibility for the
Kimberly-Clark and Mattel business.
Nick Emery, the chief strategy and planning officer of MindShare
Worldwide, said: ’MindShare is committed to having the best
international media leaders. It’s important that we have people who
aren’t just international co-ordinators but global leaders looking after
the backbone of the business. Mark is a very experienced and talented
media professional who has worked in both Asia and Europe, and will be a
great addition to the team in London.’
Proudfoot was at MediaCom for four years and before that worked for
DMB&B in Asia running the Coca-Cola, Mastercard and Philips media
He said: ’I really enjoyed my time at MediaCom, which was full of great
people and clients. MindShare was the only other media operation I’d
consider moving to. I can’t help but be enthused about an operation
headed by the likes of Dominic Proctor, Nick Emery and Irwin Gottlieb.
The whole ’house of MindShare’ proposition - taking something from just
being a media question to more of a communications answer - really gives
you a buzz.’