MindShare Worldwide in restructure

MindShare Worldwide has carried out a major management restructure

in an effort to shore up its hold on the Unilever business in

international markets.

Five MindShare Worldwide bosses in the client services division are

involved in the shake-up, which has been engineered by Dominic Proctor,

the chief operating officer of Worldwide.

Unilever has been reviewing parts of its worldwide business and handed

$40 million of its media business in South Africa into Initiative

Nota Bene after a pitch against MindShare in May 2001. It also

consolidated its $46 million Thai media planning and buying

account into Initiative Media after a competitive pitch, which included

MindShare, Universal McCann, CIA Media Innovation and OMD.

But Unilever consolidated its massive $700 million US media

planning and broadcast account into MindShare at the end of last


Nick Waters, the European managing partner responsible for Ford in

Europe, will move to Singapore to the newly created position of chief

executive for south-east Asia, with responsibility for Unilever across


Proctor denies that this will be a demotion. He said: "We have decided

to invest in our infrastructure and are keen to get the most experienced

people to manage in terms of both client and geography."

Waters has worked at MindShare since its launch and was part of the team

that originally won the consolidated media planning and buying for Ford

in Europe, including Ford, Volvo, Jaguar, Mazda and Land Rover.

Nick Kelvin, the managing partner for Unilever Worldwide, replaces

Waters as the managing partner for Ford Europe. He joined MindShare in

January 2000. Before that, he was chief media officer at Initiative in


Kelvin, in turn, will be replaced by Phil Cowdell, who has been promoted

to head the Unilever Worldwide business. He was previously responsible

for Unilever in the EMEA region.

In a separate move, Andrew Valencia, managing partner for IBM EMEA, has

moved to Sydney as the regional managing partner for IBM across


Valencia has also been at MindShare since its launch in 1998, when the

media operations of J. Walter Thompson and Ogilvy & Mather were


Duncan Coates, who was jointly responsible for IBM with Valencia, has

been promoted to take over sole management across the region.

Nick Emery, the chief strategy and planning officer, said of the

appointments: "This is a great testament to the MindShare Worldwide

network and the depth of our talent pool. As the number one global

network, these changes further reinforce our commitment to delivering

the highest level of service, consistency and experience to our clients