Mindshare's global digital strategy officer Simon Andrews quits

LONDON - Mindshare's global digital strategy officer, Simon Andrews, has left the agency to start up his own mobile content business.

Andrews... new venture
Andrews... new venture

Mindshare said Andrews' role will not be replaced.

Andrews, a former partner at Delaney Lund Knox Warren & Partners, joined Mindshare as its first global digital chief strategy officer in October 2006.

Andrews said on his blog that he will be looking at the opportunities for a new business focused on content and services for smart phones over the coming months. If he were to launch a new business, it would be his fifth start-up.

Before joining Mindshare, he founded the digital agency Big Picture. Andrews joined DLKW in 2000 – at the time of its management buyout – and helped to develop the agency's capabilities in digital, direct and integrated marketing.

Andrews was also one of three partners who launched Poppe Tyson, the interactive marketing agency, in 1996.