Mini in £1m Cold Feet sponsorship deal

LONDON - Mini is to sponsor the fourth series of ITV's Cold Feet in a deal with Granada Enterprises Commercial Ventures worth £1m.

The deal was negotiated by Carat Sponsorship and creative work will be supplied by Mini's agency, WCRS.

The package includes broadcast sponsorship of the series and a web presence.

Emma Scammell, Mini's marketing manager, said: "There is a natural fit between Mini and Cold Feet and so we are delighted with the association."

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