Mini 'another day, another adventure' by WCRS

As part of the Mini Coupé launch campaign, WCRS has created an outdoor campaign across a combination of large format, special builds and Transvision screens.

The car features in a series of everyday scenarios alongside stuck-on transfers of characters including cowboys and dinosaurs.

On selected sites over the course of two weeks, the characters will move, creating and evolving an adventure starring the Mini Coupé.