Mini Cheddars "Luchadores" by TBWA\London

Jacob's is showcasing the Mexican flavours of Mini Cheddars with a trio of luchador wrestlers.

The ads show red, green and yellow lucha libre wrestlers (or rather, "luncha libre wrestlers") as they personify the brand’s chipotle chicken wings, lime & chilli and nacho cheese & jalapeño flavours. 

Comprising out-of-home and online activity, the work was created by Paddy Paddison and Joe Moloney. Media is handled by Manning Gottlieb.

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member