Mini Cheddars has created an entire town dedicated to cheese, though all is not as lovely as it appears in Cheddar Town.
While one ad shows a purple-faced local as she attempts to catch a spritely cheese child with a net, another shows an old woman as she chases a fellow Cheese Town resident through the street.
The work launches today to promote Mini Cheddars’ sponsorship of Friday Nights In on 4 and was created by Paddy Paddison, Joe Moloney and Cyndall McInerney. It was directed by Robert Strange through Blinkink, and media is handled by Manning Gottlieb OMD .
Last September, Mini Cheddars launched an outdoor campaign to promote its Mexican-inspired flavour range.