Mini "Launched by" by Anomaly

Car brand Mini has enlisted a cavalcade of creatives, including a baker and a skateboarder, to promote its latest models.

The ad allows eight creators, including visual artist Miquela, skateboarder Briana King and fashion designer Sir Paul Smith, to showcase the different models in their own distinct way. Istanbul-based baker Tuba Geckil's contribution is a car-shaped cake, while the campaign also features London-based artist Lakwena, photographer Rankin and illustrator Jonathan Jay Lee.There is also a film featuring members of the Cooper family, descendants of the original 1960s model's producer. 

Last month, Mini launched a London-based spot celebrating the beauty of differences – "Big love".