Mini "Re-emergence 2020" by The Brooklyn Brothers

Mini announces a triumphant return to production following disruption caused by the coronavirus pandemic.

With footage of the Mini factory in March (just before the plant ceased production as a result of lockdown measures), the ad declares "it was ready, set, stop," before hailing the return of the Mini Electric.

Launched alongside 20- and 10-second cuts, the work was created by Jon Grant, Dave Farthing and Bryan Stewart.

Last year, Mini marked the launch of its Electric model with an outdoor campaign.

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