Mini sponsors series of cinema shorts

LONDON - Mini has launched a series of films to advertise its Clubman in UK cinemas.

Mini...sponsor of cinema shorts
Mini...sponsor of cinema shorts
It will show three different films by young directors, with a 15 second branded introduction and 30 second ad at the end of each.

All the films – Neighbour, Park Football and Procrastination – have a comedy theme.

Mini has tailored its credit especially for the cinema. The Clubman is introduced by using the headlights to project the film onto a wall of an abandoned warehouse, which the camera then zooms in on.

View Procrastination, by director Lev Yilmaz: