Mini has partnered Dogs Trust in a campaign positioning itself as a dog-friendly car brand.
The campaign by The Brooklyn Brothers spans cinema, digital, social media and radio. A film produced by Making Pictures depicts dogs enjoying their experiences of Mini cars.
The aim of the partnership with the charity Dogs Trust is to help educate people on best practice for car journeys with dogs.
The creatives on the campaign were Sophie Szilady, Sophia Johnson and Jon Grant. The media agency was Wavemaker.