Minister seeks end to time curbs on TV sanpro advertising

Nigel Griffiths, the Government’s consumer affairs minister, this week called for an end to rules restricting TV advertising of sanpro products to the post-9pm watershed.

Nigel Griffiths, the Government’s consumer affairs minister, this

week called for an end to rules restricting TV advertising of sanpro

products to the post-9pm watershed.



Griffiths called the curbs ’absurd’ and declared he was sympathetic to

manufacturers pressing for their removal.



He told the annual lunch of the Incorporated Society of British

Advertisers: ’I have always thought sanpro advertising was unnecessarily

restrictive.’ And he ridiculed the unreality of commercials using a blue

liquid to illustrate the products’ absorbability.



If sanpro ads were aired earlier in the evening, parents would be able

to answer their children’s questions about feminine hygiene, he

said.



That was much healthier, he suggested, than allowing children to remain

ignorant of what was what was happening to their bodies.



Meanwhile, Griffiths promised a consultation period before the

Government pressed ahead with a tobacco ad ban and pledged to ensure

that Formula One motor racing was not driven out of Britain when tobacco

sponsorship money was withdrawn.



But he affirmed the Government’s commitment to a ban and its

determination to impose a ’tight timetable’ for ending tobacco

promotion.



Griffiths also promised action to curb alcopops sales in the absence of

manufacturers’ initiatives. ’If a minister had taken an interest before,

perhaps we would not have got into this mess,’ he said.



Griffiths insisted the answer was better enforcement of the rules drawn

up by the Portman group, a trade body that promotes sensible

drinking.



But he warned: ’If we have to react, we will.’



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