Ministry of Justice "It still matters" by Design102

The Ministry of Justice is encouraging survivors of sexual abuse to reach out for support with a decade-spanning campaign.

"Talking about what happened to you is hard, so is living with it," one ad declares alongside a series of domestic images, while another says that "it’s never too late to access confidential, specialist support" in the aftermath of sexual violence or sexual abuse.

The work was written by Catherine Airey and art directed by Leonora Chan. Media is handled by Omnigov and Manning Gottlieb OMD.

Credits

Agency
Head of strategic comms, campaigns & digital at Ministry of Justice
Head of campaigns, prisons and probation at Ministry of Justice
Creative agency
Copywriter
Art director
Head of design
Planner
Senior account manager
Media planner
Production company
Video manager
Photographer
Music track

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