Ministry of Sound bolsters marketing team as it eyes brand partnerships

Dance record label Ministry of Sound has appointed its first ever group marketing director as it looks to broker more commercial partnerships with brands.

Ministry of Sound: new CMO will look to broker more brand partnerships
Ministry of Sound: new CMO will look to broker more brand partnerships

The label has appointed Matthew Kershaw as group marketing director and Alexis James as commercial director to connect with brands looking to tap into its "devoted" audience of affluent young music lovers.

Kershaw, who has held senior marketing positions at MTV and BBH and was formerly music editor at Mixmag, will develop the company's portfolio of brands and its digital products.  

"Alexis’ and Matthew’s experience is the ideal combination of commercial and marketing savvy the Ministry brand needs at this turning point in our long and successful history," said CEO Lohan Presencer.

"They will be critical in helping us achieve our ambitious plans to tell the Ministry story while positioning it as a premium music brand partner."

Yesterday, data from Kantar revealed physical entertainment sales fell 3.3% for the 12 weeks ending 15 March, continuing a long term decline. Data from PRS shows brands plough over £100m into the music industry each year.


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