Miracle Media nabs Deepgroup CEO to drive multimedia service

Miracle Media Group has appointed Gary Lockton, the founder of

Deepend, to be the chief executive of its North Creative division

following the collapse of Deepgroup last week.

Lockton has worked closely with Miracle Media's managing director, Mark

Robinson, the former marketing director of J. Walter Thompson, for many


North Creative is a print and multimedia design agency where Lockton

will oversee new-business development and drive the agency toward more

creatively focused digital clients.

It is not known if he will take any of Deepgroup's clients, which

include Kellogg and Panasonic, with him.

Robinson said: "Gary is an exceptionally talented individual. Having

watched him build Deepend from its foundation to the industry's

number-one interactive creative agency, I am deeply impressed by his

vision and acumen. We look forward to following the appointment of Gary

with several further appointments from the extremely talented Deepgroup


Lockton founded Deepend with Simon Waterfall and David Streek in


In 1999, Lockton founded and became the chief executive of Deepgroup,

setting up the digital production company Poolside and the technology

venture Backend as wholly owned subsidiaries.

Robinson added: "There is no doubt that the level of experience and

expertise that Gary brings to the company will serve to consolidate

North Creative's position in the market and steer it to the forefront of

the creative and multimedia design industry."

- Spotlight, p14.


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