Harvey Weinstein, co-chairman of Miramax, said that the deal was unprecedented. Miramax said that it would have first-look rights to any of Mother's concepts with respect to what it described as branding and media properties.
"This unprecedented deal gives us access to marketing strategies as well as ideas for new concepts from some of the most creative people I've ever met," Weinstein said.
Miramax is the name behind popular hits such as the Oscar-winners 'Chicago' and 'Shakespeare in Love', Quentin Tarantino's latest outing 'Kill Bill', and 'Cold Mountain', as well as smaller budget productions such as the cult classic 'Chasing Amy' directed by Kevin Smith. Smith's next Miramax movie, due out after delays in the spring, is 'Jersey Girl' starting the now-split Jennifer Lopez and Ben Affleck.
In a statement Mother said: "Miramax has been a creative and marketing force for over 20 years. The fact that they are looking to us as a consultant and content developer is a great compliment."
Mother's London office has an agreement with the BBC to produce a one-off programme starring the ITV Digital monkey. If 'Watch with Monkey' proves to be a success, it may be commissioned to come up with a series.
The New York office launched in November last year, headed by Andrew Deitchman, formerly head of new business at WPP Group's Red Cell network. He is joined by Swedish creatives Linus Karlsson and Paul Malmstrom, who were most recently at Fallon, and Rob DeFlorio, former worldwide advertising director of Nike.
The agency is off to a good start, winning assignments for the NBA and Chipotle, the Denver-based burrito fast-food chain.
Earlier this month Omnicom announced it was forming a division to develop advertising-led programming headed by Robert Reisenberg.
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