Mirror Group plans to take on deputy to assist Roger Eastoe

Mirror Group is poised to appoint a deputy to Roger Eastoe, deputy managing director of Mirror Group and managing director of the Mirror, the Sunday Mirror and the Sunday People.

Mirror Group is poised to appoint a deputy to Roger Eastoe, deputy

managing director of Mirror Group and managing director of the Mirror,

the Sunday Mirror and the Sunday People.



In an exclusive interview with Campaign this week, Kelvin MacKenzie, who

stepped up to deputy chief executive and group managing director in

January, revealed that, following an overhaul of editorial, he is

looking to introduce new ideas into the commercial side of the

business.



MacKenzie said: ’We are hiring someone from the fmcg area, a deputy

managing director for Roger. We will hire from outside the newspaper

business because I want to bring in fresh blood and thought processes

We want them to have new ideas.’ An announcement is expected in the next

couple of weeks.



MacKenzie has confirmed that Mirror Group is suspending publication of

its racing title, the Sporting Life, from 9 May and will relaunch it in

the autumn as a daily general sports paper. The Racing Post, which

Mirror Group acquired at the end of last year, will continue, as agreed

with the Department of Trade and Industry when the Mirror took on the

title at the end of last year. ’We are looking at the possibility of

launching an all-sports daily newspaper, perhaps in the autumn. We want

to get the Racing Post off the ground first, then we will look at the

other opportunities,’ MacKenzie said.



The Sporting Life will be launched in time for the next football season.

The decision to relaunch it as a general daily poses a threat to Sport

First, the national Sunday sports paper forced to cut its print run to

150,000, just a fortnight after hitting the newsstands.



Newsmaker, p8.



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