The Mirror has clawed back its position as the second-biggest
selling newspaper in the UK, ousting the Daily Mail by just 12,000
copies, according to November’s Audit Bureau of Circulations
figures.
At the same time, The Express registered its lowest circulation since
1932.
The Mirror recorded a circulation of 2,322,684 last month, down 0.7 per
cent year on year, but six-monthly figures show an increase of 0.6 per
cent. Sales at a lower price during November were just over 100,000, but
this is down from the six-month average of 263,600.
The Mirror Group’s managing director, Roger Eastoe, commented: ’Our
objective is to continue to grow our sales and market share, delivering
a popular quality paper that is more representative of the British
public’s views, whilst creating a relevant market for advertisers.’
The Daily Mail recorded a month-on-month fall of 3.3 per cent to
2,310,025, but six-monthly year-on-year sales showed an increase of more
than 5 per cent.
The Express weighed in at 1,097,895 in November, down 1.9 per cent month
on month, and just over 7 per cent in terms of six-monthly year-on-year
sales. Its sister title, the Daily Star, was down more than 11 per cent
year on year and more than 3 per cent month on month.
The Sunday market continues to suffer declining sales, with all titles
experiencing declining month-on-month sales, with the exception of The
Independent on Sunday, which registered a 0.6 per cent increase to
255,196, and Sunday Business, with sales of 50,697, up just over 1 per
cent month on month.
