Mirror sales down as compacts grow

The Trinity Mirror titles the Daily Mirror and The People had a difficult December as their circulation figures declined more dramatically than those of their rivals.

The Mirror was down 10.49 per cent year on year to 1,700,902 and The People was down by 10.63 per cent to 932,015. There was some good news, however. The Sunday Mirror saw a 0.45 per cent sales increase to 1,537,006.

Meanwhile, the "quality compacts", The Independent and The Times, continued to increase circulation. The Independent was up 6.2 per cent to 252,552 and The Times by 2.53 per cent to 652,442.

The leading quality title The Daily Telegraph has managed to slow down its sales decline, dropping just 0.78 per cent to 904,647. But The Guardian fell 4 per cent to 359,891.

The Daily Star Sunday, Sunday Express and The Mail on Sunday all enjoyed increases in circulation.