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ICF Next

Mission for Mars: how to create the world you want

Jane Wakely on brand purpose, solving pet-parents' pain points and which subscription service brings her joy

 

Campaign, in partnership with ICF Next, films a series of change-making brand marketers in Cannes. Here, ICF Next's managing partner, chief growth and innovation officer, Bryan Specht, chats with Mars Incorporated's Jane Wakley.

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