Mitchell Patterson creates TV work for Sodastream brand

Mitchell Patterson Grime Mitchell is the latest agency to advertise the Sodastream fizzy drinks dispenser after a string of false starts.

Mitchell Patterson Grime Mitchell is the latest agency to advertise

the Sodastream fizzy drinks dispenser after a string of false

starts.



A TV campaign, backed by a budget of pounds 2 million to pounds 3

million, is to break in the summer following a product revamp and a

broadening of the drinks range.



Geers Gross and Publicis have tried to establish the Sodastream name in

the past. But Andrew Mitchell, the Mitchell Patterson managing partner,

said: ’Sodastream is a product whose time has come.’



The announcement of the appointment - made without a pitch - comes after

nine months of work by the agency on the development of the brand. It

will handle the business in tandem with the media independent, John

Ayling and Associates. Mitchell Patterson also joins the roster of

Cadbury Schweppes, which bought Sodastream in 1985.



Crispian Harrod, Sodastream’s marketing manager, said: ’We are now ready

to propel the brand on again.’



For Mitchell Patterson, the appointment fills a hole in its client

portfolio left by Hero, the soft drinks manufacturer which killed off

its premium brands last year to concentrate on own-label.