Mitchell Patterson Grime Mitchell has picked up the pounds 2.5
million task to relaunch Raleigh cycles along with Manning Gottlieb
The duo scooped the task in a secret pitch, which has been running for
the past few months involving the incumbents of seven years - the
Nottingham-based agency, Cross Hill Conwill, and New PHD - the victors
and the Leeds-based agency, Advertising Principles.
Raleigh is the brand leader in the pounds 400-million UK cycle market,
but is relaunching to consolidate this position among an emerging market
of younger, more cutting-edge brands such as Saracen and Pioneer.
Andrew Mitchell, the managing partner of Mitchell Patterson, said:
’Cycling is a very sexy area now. There is a huge renaissance as the
Government is encouraging people to cut down on vehicle pollution.
People also want to get healthy.’