Mitsubishi Motors hands job to LMFM

Mitsubishi Motors has appointed Lean Mean Fighting Machine to its digital advertising account after a pitch against a number of undisclosed agencies.

It is understood the agency is currently developing work for several major Mitsubishi car launches for 2007.

Emma Cox, the digital media controller at Mitsubishi Cars, oversaw the review. There is no incumbent agency on the account.

Mitsubishi already works with interactive agency Domino Systems, which won a three-way pitch to provide digital design and technical services to Mitsubishi Motors in the UK.

In May, Mitsubishi Colt took the unusual step of targeting female drivers by advertising the forthcoming launch of its CZC Cabriolet in hair salons. The Japanese car marque ran 60-second interactive ads on the i-vu channel on screens in about 150 upmarket salons.

The execution was by Golley Slater, which is still an incumbent on the business.


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