Mitsubishi Motors "The leader" by Golley Slater

Mythical creatures from a minotaur to Medusa populate the ad for Mitsubishi Motors' flagship hybrid SUV, the Outlander PHEV, which launched this week.

The multi-million pound campaign, running across TV, print, digital and social media, aims to position the vehicle as the market leader in the plug-in hybrid category. The fantastical film was written by David Abbott and Paul Williams at Golley Slater, a Cardiff-based agency that has worked with the brand for 17 years. It was directed by Bugsy Riverbank-Steel through Moxie Pictures, his third collaboration with Mitsubishi. 

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