Mitsubishi Motors "The leader" by Golley Slater

Mythical creatures from a minotaur to Medusa populate the ad for Mitsubishi Motors' flagship hybrid SUV, the Outlander PHEV, which launched this week.

The multi-million pound campaign, running across TV, print, digital and social media, aims to position the vehicle as the market leader in the plug-in hybrid category. The fantastical film was written by David Abbott and Paul Williams at Golley Slater, a Cardiff-based agency that has worked with the brand for 17 years. It was directed by Bugsy Riverbank-Steel through Moxie Pictures, his third collaboration with Mitsubishi. 

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member