Miva launches pay-per-click network

LONDON - Miva Media has launched a vertical pay-per-click network in the UK and US designed to improve ad targeting and drive higher value leads for advertisers.

The Miva Precision Network, which is currently in beta, will operate alongside its existing Core Network, which continues to operate across all sectors.

Peter Corrao, CEO of Miva, said: "As the pay-per-click market continues to mature, we believe there will be increasing demand amongst advertisers for both horizontal and vertical networks. The Miva Precision Network has been developed to give our advertisers additional choice and flexibility depending on the specific objectives of their pay-per-click campaigns.

"The new network is designed to provide lower volume, higher value leads to advertisers; while our Core Network will continue to provide a higher volume of leads at a lower cost."

The Precision Network will span 18 sectors in the US including and in the UK it will initially span five sectors: automotive, finance, gambling, health/beauty and recruitment.

To support the launch Miva is offering advertisers access to teams of vertical experts who will provide insights into areas such as traffic trends, top converting keywords and bid landscapes.

Gail McLaughlan, head of jobs at Friends Reunited Jobs, said: "We have seen the click to conversion rates double on the network for applications, registrations and CV uploads. It is recording the lowest CPAs as a comparison to Google, MSN and Yahoo! for the last month."