Mixed fortunes for national papers

Mixed fortunes for national papers

The latest Audit Bureau of Circulations' figures made unhappy reading for the majority of the UK's national newspapers this week.

Circulation continued to fall year on year in every sector of the market, from daily tabloid to Sunday broadsheet.

Those that bucked the trend for June included the Daily Mail and the Mail on Sunday, which managed to record steady rises despite the overall gloom, and The Guardian.

The Observer, The Financial Times and The Daily Star, who all achieved significant year on year growth in their respective sectors, also went against the overall reduction in sales.

Meanwhile, things continue to go from bad to worse for the two Express titles, both down year on year as well as month on month.