Mobil 1 "Boxers" by Abbott Mead Vickers BBDO

Marking the second year of a technology partnership with the Aston Martin Red Bull Racing Formula One team, motor oil brand Mobil 1's new campaign features the team's driver, Max Verstappen.

The film features 124 heavyweight boxers punchig in unison - a representation of the g-force experienced by F1 drivers. It features the music Intermezzo from the opera Cavalleria Rusticana -  better known from the soundtrack of Raging Bull.

Credits

Creative agency
Creative director
Copywriter
Art director
Agency planner
Agency producer
Media agency
UM
Production company
Director
Flare producer
Flare assistant producer
Production co. producer
Post-production company
Colourist
VFX sup/lead
Business affairs
Audio post-production
Engineer

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