Modem Media wins Hewlett Packard global online account

Modem Media San Francisco, the web agency owned by True North, has picked up the global online strategy, creative and media planning account for Hewlett-Packard's business customer division.

Modem Media San Francisco, the web agency owned by True North, has picked up the global online strategy, creative and media planning account for Hewlett-Packard's business customer division.

The decision closes a four-month pitch process and sees the consolidation of Hewlett-Packard's online business, which was previously handled by several agencies.

Agency.com and Organic also pitched for the business, which is estimated to be worth $25 million.





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