Moet talks to three in pounds 12m creative review

Moet et Chandon, the Champagne brand, is embarking on a global review of its advertising account, estimated to be worth about pounds 12 million.

Moet et Chandon, the Champagne brand, is embarking on a global review of its advertising account, estimated to be worth about pounds 12 million.

The company has invited three agencies in London, Paris and New York to pitch for the business. The incumbent, Y&R Paris, has also been invited to repitch.

A source at Moet et Chandon, which is holding the London pitch this week, confirmed the review was taking place. 'The idea is to get a view of three different creative flairs,' he said.

'In the past couple of years, as far as the UK goes, we've run a supplement sponsorship programme with titles such as Vogue, Harpers & Queen, GQ and Esquire. We haven't used our advertising very extensively. We weren't too pleased with the creative. Hopefully, we'll get better work next year.'

Y&R Paris was appointed to the account in April 1998. Rainey Kelly Campbell Roalfe/Y&R has not created any work to run in the UK market as all international agencies are placing work from the Paris office into their own markets.

The winning agency will produce press and outdoor executions.



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