Molson Coors brews beer to celebrate football transfer window on Sky Sports

Brewer Molson Coors and broadcaster Sky have joined forces to create a limited edition beer celebrating January's football transfer window, the aptly-named Done Deal.

Natalie Sawyer: the Sky Sports News HQ presenter fronts campaign for Done Deal
Natalie Sawyer: the Sky Sports News HQ presenter fronts campaign for Done Deal

The draught beer has an alcohol strength of 4% ABV. It is being promoted from today via a campaign fronted by Sky Sports News HQ presenter Natalie Sawyer.

The beer will go on sale at pubs and bars across the UK from 4 January 2016 until 29 February, with the brewer and Sky hoping that it will attract football fans into their local to watch Sky’s transfer window coverage.

Done Deal is brewed using English malt and hops, is golden in colour and has flavour hints of caramel and honey.

Alpesh Mistry, Molson Coors’ customer marketing director, said: "The launch of Done Deal is yet another extension of our long-term partnership with Sky and a further investment in the UK on-trade.

"From our offer that gives publicans up to 33% off their Sky TV package, to Uplift Media, a network of digital advertising screens, Molson Coors is committed to being first choice for customers and consumers."

David Rey, Sky Business’ managing director, said: "January is a massive month for football, with plenty of huge games on Sky Sports to tempt fans through the doors of pubs up and down the country, as well as keeping up to date with all the breaking transfer stories."