Molson Coors retains ZenithOptimedia in UK

ZenithOptimedia has retained the £15 million UK media planning and buying business for Molson Coors, the owner of the Carling, Coors Light and Cobra beer brands.

Molson Coors: retains ZenithOptimedia
Molson Coors: retains ZenithOptimedia

The Publicis Groupe agency defended the account it has held since 2009 against WPP’s Mindshare and IPG Mediabrands’ Initiative. Ebiquity handled the pitch.

The reappointment follows a six-month global review of the business. As part of the process, WPP’s Kinetic has retained Molson Coors’ out-of-home business, an account it has serviced since 1968.

Andy Cray, the director of brands at Molson Coors, said: "ZenithOptimedia and Kinetic have delivered fantastic results for us and we look forward to continuing to work with both agencies."