Molson Coors reviews below-the-line UK account

Molson Coors, the North American brewer, is reviewing its below-the-line account across the UK, believed to be worth approximately £5 million.

Jean-Claude Van Damme: stars in Coors Light campaign
Jean-Claude Van Damme: stars in Coors Light campaign

Pitches will take place in February. The company owns brands including Cobra, Carling and Coors Light.

A statement from the company said: "Molson Coors continually reviews its agency partners to ensure it has the best operators to build its portfolio across the globe.

"We can confirm that we are undertaking a review of our below-the-line agency support across the UK but will not comment further while the process is on-going."

In September the brewer retained ZenithOptimedia, the Publicis Groupe agency, to handle its £15 million media planning and buying account following a six-month global review of the business.


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